1362-19 The provision of a consultancy service to oversee the definition, design and development of a health and wellbeing App in relation to hormonal changes in the latter stages of life.

Descriptions

Background Wilkinson Hall Ltd are an early stage business currently developing a new healthcare App called Carrime which provides (non-clinical) support for people suffering from the symptoms of a variety of hormonal dysfunctions. This broad audience fall into 4 specific sub-groups: ?Menopause - women, usually of middle age onward ?Andropause - males, typically of a similar age range ?Pregnant women ?Adolescents, male and female. ?Transgendered people The effects of the hormonal changes on individuals in these groups take different forms but typically they may encounter varying degrees of negative impact in their everyday life from: stress, tiredness, and a strong sensation of physical and mental discomfort. Many of those suffering from the effects of hormonal imbalance receive clinical support via their GP/NHS but for those where clinical interventions aren't suitable or appropriate, a variety of complimentary sources of support advice are available today but these vary greatly in their nature, are dispersed across numerous sources and so are often difficult for individuals to find and exploit. Carrime helps those with some form of hormonal dysfunction gain effective (non-clinical) support to alleviate their symptoms. 'Symptoms' here is used in a non-clinical sense in that this App solution is meant to compliment GP/clinical support, not replace it. Project objective The aim of this design innovation project is to define, design and develop the new Carrime App to a point where a functional prototype with user-interaction model associated information and technical architecture, appropriate functionality, feature set and product design specification is created that will: o Allow the user interactions and the demonstration of key features and functionality to third party stakeholders, potential customers, users and investors. o Enable the rapid development of a fully engineered product ready for launch on Apple and Android platforms (after the end of this project). o Provide the basis for advanced marketing activity o Provide the basis for a full evaluation of costs and impacts on the Carrime's business model. o Enable any unique intellectual property to be defined and protected o Enable any de-risking, commercial, technical, ethical to be fully mitigated o Provide the basis for a 'further development roadmap' that factors in considerations of feature enhancements, product diversification and so on. It will enable each user to collect information on their physical, emotional and mental health and wellbeing - this info will then be displayed in an easy summary on the app. Carrime would functionally enable an effective evaluation of a user's symptoms and then suggest appropriate 'interventions' (i.e. support suggestions) to alleviate the user's symptoms based on the many information sources available in the public domain.