Awarded
Advertising and Sponsorship Agent for Roundabouts and Boundary Signs.
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Descriptions
This procurement was for a Service Provider to manage advertising and sponsorship on roundabouts and boundary signs was across the borough of Sandwell to generate a sustainable annual income for the Council. The Service Provider is required to provide a OneStop Shop service for these assets and will assume responsibility for the day-to-day management of advertising and sponsorship for the asset portfolio including 55 roundabouts and 30 boundary signs. The management of these assets will include sales and marketing, preparation of proposals, Planning and Highways engagement and approval, preparation and issue of contracts for sponsor organisations, design, production and installation of signs, invoicing and collection of fees, scheme monitoring and maintenance and contract management.The Service Provider is required to maintain an Open Book accounting policy with the council and is obliged to maintain financial transparency at all times. The Agreement between Sandwell Metropolitan Borough Council and the successful Service Provider will be for 5 years with 3 12-month extension options.The Council has potential future opportunities for selling advertising on other channels which could include, but not limited to:— Digital screens;— Billboard posters;— Bridges;— Buildings;— Car Parks;— Events;— Information Technology e.g. website, social media, etc.;— Street furniture e.g. Lighting Columns;— Publications;— Recycling;— Flowerbeds and Verges;— Bins;— Uniforms;— Pay slips;— Vehicles;— Christmas lights;— Parks and open spaces;— Information boards.These channels could be made available to the Service Provider to sell advertising on at any point during the Agreement period if it is deemed appropriate and at the absolute discretion of the Council.The Service provider will need to be flexible and agile by responding to the Council's changing access to assets and opportunities to generate income through the means of advertising and sponsorship. This could result in further future opportunities for the Service Provider as the Council identifies additional channels and assets.
Timeline
Published Date :
Deadline :
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
22462000 - Advertising material
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
ad production
ad scheduling
market outreach
media planning
brand marketing
broadcast ads
promo flyers
ad placements
media buying
market strategy
campaign planning
ad account management
marketing handouts
outdoor advertising
product marketing
campaign implementation
media advertising
campaign logistics
marketing campaigns
budget management
campaign planning advice
marketing communications
campaign coordination
marketing services
campaign execution
digital marketing
branded printed material
marketing planning
integrated ad campaigns
ad strategy consulting
promotional drives
promotional planning
creative ad production
promotional prints
campaign services
print advertising
brand messaging advice
advertising management
brand advertising
ad campaign oversight
advertising execution
marketing strategy
go-to-market support
thematic advertising
advertising consultancy
advertising audit
media consultancy
promotional strategy
advertising services
media buying management
marketing consultancy
campaign execution support
creative strategy guidance
Workflows
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Details
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