Advertising and sponsorship asset income audit and analysis

Descriptions

Expressions of interest are invited for an Advertising and sponsorship asset income audit and analysis._____________________________________________________________________Introduction:Denbighshire County Council is in North East Wales, The County consists of a densely populated coastal strip and a rural hinterland. The County stretches from Rhyl and Prestatyn in the North to Llangollen in the South of the County.The Council owns a significant number of building and other assets, including bus shelters, offices, leisure centres and libraries which have the potential to attract advertising and sponsorship revenue.____________________________________________________________________Aims of the project:The aim of the project is to understand the opportunities for Denbighshire to maximise income from its advertising and sponsorship assets.A report will be required, detailing the realistic new income streams and recommendations on how to implement them. This audit will include the predicted income generation value of the advertising assets over contractual periods of up to ten years, and the recommended approach for securing this income. This report would also take into account the capital and revenue costs associated with delivering this income generation.____________________________________________________________________Scope:To undertake an audit of the council’s assets, assess the worth of these assets and outline new advertising and sponsorship opportunities. – allowing the council to understand how much revenue it could be raisingIdentify any commercial contracts the council has in place and whether they need to be re-negotiated.Recommend the best options for the Council to follow in progressing and building a long term revenue generation model.Take into account in the UK/ International advertising market, the key buying factors for media buying companies and price trends in advertising and sponsorshipNOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.uk/Search/Search_Switch.aspx?ID=6036.