Awarded
Application to Person (A2P) SMS Qualitative research
Descriptions
To understand the experiences of A2P SMS service users (i.e. businesses and public bodies, or "message senders") in the market To understand the potential of alternative messaging services as viable substitutes for A2P SMS More specifically, we would like to understand: Usage: what are message senders using A2P SMS for (e.g. reminders, notifications, advertising, etc), at what scale are they using it (e.g. volume, frequency, etc) and how important is it to their organisations Market landscape: what are their attitudes towards current issues within the A2P SMS market (e.g. pricing, range of choice, quality of service, etc) and what impact do these issues have on their organisations Substitution: what are their attitudes towards potential alternatives to A2P SMS (e.g. WhatsApp for Business, Google RCS, in-app notifications, etc) and are there any barriers to their use
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Tender Regions
CPV Codes
79310000 - Market research services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
