Awarded
Audience Segmentation and User Needs Research
Descriptions
Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org. The purpose of this requirement is to understand more about Kew website users and their website experience. . This work will also feed into a website design refresh project we are undertaking. The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development. In addition it is to identify recommendations for growth areas of website usage.
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79310000 - Market research services
73110000 - Research services
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