Awarded
Award of Accountant in Bankruptcy (AiB) - Provision of "Get Advice" Marketing Campaign
Descriptions
Accountant in Bankruptcy (AiB) is an Executive Agency of the Scottish Government responsible for administering the process of personal bankruptcy and recording corporate insolvencies in Scotland. It is responsible for the determination of personal and entity bankruptcy applications, making decisions on debt payment programme applications under the Debt Arrangement Scheme and protecting trust deeds. In response to the economic implications of the COVID-19 pandemic AiB plan to run a marketing campaign. This marketing campaign will encourage those who are dealing with accruing debt or new and challenging financial circumstances to act now. The campaign will provide hints, tips and suggestions on how to act and where to get help, whilst focussing on the benefits of getting advice first hand. Full details of the requirement are contained within the contract specification.
Timeline
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Tender Regions
CPV Codes
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
