Awarded — AHDB In-home Usage Data Requirements

Descriptions

Awarded — this tender is for the provision of in-home usage data and insight relating to eating habit within the home. Submissions for the provision of these data services should be based on the information contained within the specification. As one element of our data sources AHDB purhcases in-home consumption data to look at consumption behaviour in the home. Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB’s own, and third party information (upon permission with data providers). Our team’s aim is to describe and explain changes in consumer attitudes and behaviour enabling levy payers to better understand the market in which they operate. This helps farm businesses and other levy payer in the supply chain plan for the future and make better business decisions.