Better Organic Business Links PR & Communications

Descriptions

The contract for supporting the communications work of BOBL was originally put out to tender in May 2010. The successful bidder completed some aspects of the work but has since gone into liquidation. The work described in this document is based on the outstanding parts of that contract and takes into consideration the experience and conclusions derived from the work which was completed.The BOBL project is designed to support the primary producer in Wales and grow the market for Welsh organic produce a sustainable way. The overall aim is to support a thriving Welsh organic sector so that the Welsh Assembly Government’s investment in the Organic Farming Scheme delivers agri-environmental benefits, and by helping implement the Welsh Organic Action Plan, supports rural development and sustainable food production. The project will develop existing,emerging and new markets for organic produce whilst driving innovation at all levels of the supply chain. It will strive to increase consumer demand and markets for organic produce, especially in Wales, and ensure that primary producers have access to information on market demands. The project will provide valuable market information to primary producers and the organic sector in general.