Awarded
2022_Brand - CCS Mini Competition - Brand perceptions insight
Descriptions
We were looking for potential insight partners to provide recommendations as to how they would approach this multi-layered challenge. Our multi-layered challenge 1.The need for benchmark understanding of brand health (focus of this service requirement) 2.Stakeholders and the global stakeholder brand campaign 3.Shaping a unifying brand promise. Further details with regards to the opportunity will be including in the tender pack. Markets We operate in over 100 countries around the world and our priority markets vary depending on activity. For example, if we are considering our revenue generating activity, our top markets are different across English teaching and Exams and the UK is not represented, whereas as the UK would be a key market for stakeholders. As part of our corporate strategy, we have 25 priority countries. The following markets have been agreed as the key focus for the upcoming stakeholder brand campaign: Vietnam, Egypt, Saudi Arabia, Nigeria, Bangladesh, India, Turkey, South Africa, Spain, Colombia, Poland, Indonesia, United Kingdom The following additional markets are also important across different areas of the organisation: Malaysia, Sri Lanka, Mexico, Hong Kong, UAE, Canada, France, Brazil
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Tender Regions
CPV Codes
79310000 - Market research services
79340000 - Advertising and marketing services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
