Brand Guardianship

Descriptions

TfW has appointed a provider to help us build our brand and undertake future strategic brand development. We require assistance in the following areas:, -Strategic brand development and creative direction, -Brand management and guardianship, -Creative development and execution, -Strategic campaign and communications, -Expertise and experience, Our brand will need to engage a range of key audiences, each with specific needs, including:, - Leisure travellers, - Commuters, - Potential travellers, - Stakeholders, The main objectives for this contract:, - To build our brand on firm foundations and develop, evolve, refine our brand strategy, - Our brand is to embrace and drive forward TfW’s commitment to equality, diversity and inclusion., - For TfW to establish and maintain strategic control of our brand, - To ensure the decisions we make about our brand are insight-driven and drive our engagement, - To embrace communication channels to our audiences and users of our brand, including licenced and other brand users and their creative/marketing agencies