Closed
Brand identity project - Brand audit and brand identity
Descriptions
To review the existing NCH brand identity against our new Strategy and future plans to ensure it is a confident masthead with ‘fitness for purpose’ into the future. To propose any changes you believe are needed in our current visual identity system to better reflect our vision, ambition and to be impactful and distinctive To propose a new Brand Architecture to align with the structural changes and additions to our activities outlined in our strategy and plans; with specific consideration for National Symphony Orchestra National Symphony Chorus Cór Linn Cor Na Nóg. To propose any changes you believe are needed in our current visual identity system to accommodate the full range of media channels, in particular digital. A refreshed Brand Story to reflect the direction of travel outlined in the Strategy and plans for the future. Brand Architecture and identity key requirements: This brief will require consideration to be given to;- Naming for all 4 performing groups, and perhaps other aspects of NCH including names of concert series, Learning and Participation, amongst others Development of new identities for all 4 performing groups under the NCH masterhead Integration into overall NCH brand architecture Create typography, animations, photography and design assets to be usedacross the newly created sub-brands Communicate the story of the performing groups and their future journey New identities will be required to work across all mediums and platforms – above below and online Creative routes to be explored: - Wordmark options for 4 new performance brands Wordmark to fall under the current NCH logotype A combined symbol and wordmark that will sit next to the current NCH logotype
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79413000 - Marketing management consultancy services
79342000 - Marketing services
Keywords
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
