Brand identity project - Brand audit and brand identity

Descriptions

To review the existing NCH brand identity against our new Strategy and future plans to ensure it is a confident masthead with ‘fitness for purpose’ into the future. To propose any changes you believe are needed in our current visual identity system to better reflect our vision, ambition and to be impactful and distinctive To propose a new Brand Architecture to align with the structural changes and additions to our activities outlined in our strategy and plans; with specific consideration for National Symphony Orchestra National Symphony Chorus Cór Linn Cor Na Nóg. To propose any changes you believe are needed in our current visual identity system to accommodate the full range of media channels, in particular digital. A refreshed Brand Story to reflect the direction of travel outlined in the Strategy and plans for the future. Brand Architecture and identity key requirements:  This brief will require consideration to be given to;-    Naming for all 4 performing groups, and perhaps other aspects of NCH including names of concert series, Learning and Participation, amongst others Development of new identities for all 4 performing groups  under the NCH masterhead Integration into overall NCH brand architecture  Create typography, animations, photography and design assets to be usedacross the newly created sub-brands  Communicate the story of the performing groups and their future journey  New identities will be required to work across all mediums and platforms – above below and online  Creative routes to be explored: - Wordmark options for 4 new performance brands Wordmark to fall under the current NCH logotype  A combined symbol and wordmark that will sit next to the current NCH logotype