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Cambridgeshire County Council Roundabout Sponsorship Soft Market Testing
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Descriptions
Cambridgeshire County Council (CCC) is responsible for the upkeep and maintenance of the region's roundabouts. The key consideration is that the roundabouts are safe for road users. This means they cannot be overgrown to such a point that visibility is adversely affected. CCC have had a contract for roundabout sponsorship for many years, with periodic reviews but continuing largely unchanged. Under the terms of the original contract the provider took responsibility for the advertising on 58 roundabouts, with others from the districts planned to come under the contract as individual historic agreements ended. Records from the time show very few roundabouts were unsponsored. Neither CCC nor the provider were required to apply for Advertising Consent, and the provider would eventually maintain all 180 roundabouts in the County, regardless of whether they hosted advertising activity. It is noted that by maintaining the roundabouts the provider gives the benefit of a cost avoidance to the Authority, although the exact figure attributed to this is to be confirmed. CCC invite interested parties to complete and return the attached document "CCC Roundabout Sponsorship Soft Market Testing Questionnaire", to allow the Authority to take an informed decision on how to shape the procurement process that shall follow later in 2023.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341500 - Aeral advertising services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
skywriting
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product marketing
campaign implementation
airplane banner towing
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campaign logistics
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aerial advertising
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campaign coordination
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campaign execution
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integrated ad campaigns
inflight advertisement
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promotional drives
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creative ad production
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print advertising
brand messaging advice
advertising management
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ad campaign oversight
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go-to-market support
thematic advertising
advertising consultancy
advertising audit
media consultancy
promotional strategy
advertising services
media buying management
aerial promotions
marketing consultancy
airborne billboards
campaign execution support
creative strategy guidance
Workflows
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