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Cambridgeshire County Council Roundabout Sponsorship Soft Market Testing
Descriptions
Cambridgeshire County Council (CCC) is responsible for the upkeep and maintenance of the region's roundabouts. The key consideration is that the roundabouts are safe for road users. This means they cannot be overgrown to such a point that visibility is adversely affected. CCC have had a contract for roundabout sponsorship for many years, with periodic reviews but continuing largely unchanged. Under the terms of the original contract the provider took responsibility for the advertising on 58 roundabouts, with others from the districts planned to come under the contract as individual historic agreements ended. Records from the time show very few roundabouts were unsponsored. Neither CCC nor the provider were required to apply for Advertising Consent, and the provider would eventually maintain all 180 roundabouts in the County, regardless of whether they hosted advertising activity. It is noted that by maintaining the roundabouts the provider gives the benefit of a cost avoidance to the Authority, although the exact figure attributed to this is to be confirmed. CCC invite interested parties to complete and return the attached document "CCC Roundabout Sponsorship Soft Market Testing Questionnaire", to allow the Authority to take an informed decision on how to shape the procurement process that shall follow later in 2023.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341500 - Aeral advertising services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
media advertising
print advertising
broadcast ads
outdoor advertising
ad placements
ad scheduling
creative ad production
media planning
advertising execution
ad strategy consulting
campaign planning advice
media consultancy
brand messaging advice
advertising audit
creative strategy guidance
marketing consultancy
advertising management
ad campaign oversight
media buying management
campaign execution support
ad account management
budget management
campaign logistics
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
aerial advertising
sky-banner ads
airplane banner towing
aerial media placement
skywriting
inflight advertisement
aerial promotions
airborne billboards
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
