Campaign to challenge ageism

Descriptions

The overall objective is to plan, delivery and measure the impact of an All Wales campaign that challenges ageism. The Commissioner is looking to appoint a delivery partner that can deliver:A.Project ManagementA project plan that sets out:•Key milestones for preparing for the launch of an ageism campaign in readiness for launch in September 2015.•Costed delivery plans for delivering different strands of the campaign.•Identification of risks and opportunities associated with the campaign.B.Campaign deliveryOptions for delivery that could include:•Social Media•Public Awareness•Public Service Providers•Politicians•MediaC.EvaluationEvaluation of the campaign will be required during and after the running of the campaign that includes measures for a successful campaign and a final written report.The Commissioner is a bilingual organisation, therefore all correspondence and materials relating to the campaign must be available in English and Welsh.The campaign must be accessible to the diverse ranges of older people in Wales and an Equality Impact Assessment of the campaign will need to be completed.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.uk/Search/Search_Switch.aspx?ID=21250.