CASiM2 Marketing Services

Descriptions

The University of Birmingham and MTC (Manufacturing Technology Centre Limited) under the CASiM2 project is looking to award a Framework Agreement with a Supplier(s) for the provisions falling under the following Lots. Supplier(s) will be able to submit a response for either one or all Lots detailing which Lot(s) they are tendering for.These projects will be funded by and compliant with the European Regional Development Fund (ERDF) regulations.LOT 1 Public RelationsPre event publicityLaunch event plus 1 other larger event per yearPost event report x 2 events per yearCase Studies as and when available to be publishedEditorial in relevant technology manufacturing cross sector & west midlands publicationsCopywritingEmail newsletter approximately 12 a year (including subscription and unsubscribing options for companies) design copywriting & mailing to database createdPrevious knowledge of the technology sector and creating technology themed case studies.LOT 2 Lead Generation/TelemarketingTelephone Preference Service Screening of the dataData options for purchase of data & calling from dataset supplied by project contactCampaign of 5 10 days calling either 5 days per month or 10 day campaigns every few months. To arrange appointments for a business engagement person to visit and follow up potential opportunitiesObjective for the telemarketing is to look to achieve making approx. 24 appointments per week for the CASIM2 project Business Engagement Manager with West Midlands SMEs (Small & Medium sized enterprises) for her to look to then be able to offer support that could be provided to those companiesTo feedback on progress of calls for example where companies are not interested / not ready at this time for someone to visitLOT 3 Project Literature & Display BannersThe Objective of the requirement is to raise awareness of the CASiM2 project through creating an engaging brand with which SMEs and OEMs will identify. The brand must look clean modern resonate with technology and manufacturing sectors and the brand synergy with MTCs current visual style.Supplier(s) will be required to create compelling literature and printed collateral for use at trade exhibitions and event and at MTC shelf life of up to 3 years along with raising awareness of the availability of simulation technologies for manufacturing businesses in the west midlands and the associated benefits.A4 Brochure / capability directory 4ppA5 2 sided full colour flyersA format for case studies either A5 or A4 flyersFor all of the above copy will be provided some images may be neededLOT 4 EventsLaunch event (2013) approx. target number of 80100paxOn Line registrationMailing of West Midlands contactsFull Event management service & prevent planningEvent support materialsLess Catering & VenueMeet the buyer event (2014) approx. target number of 80100 paxOn Line registrationCoordination of buyer contacts and profiles to be createdFacilitation of meet the buyer session and on line meeting bookings facilityEvent support materialsFull event management servicing & prevent planningLess catering & VenueLOT 5 Branded GoodsProduction of branded goods with 2 logos (ERDF and project logo) printed in monocolour formatMemory sticks 2GB USBPensZipped leather look Portfolio caseDocument Wallet with Business Card holder stitched on the front of a fabric / nylon document wallet