Awarded
Celtic Routes Strategic Marketing Plan & Delivery
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Descriptions
A cross-Irish Sea set of partners including Carmarthenshire, Ceredigion, Wicklow, Wexford and Waterford County Councils and Pembrokeshire Coast National Park Authority have formed a partnership called “Celtic Routes” to deliver a tourism heritage project that will boost visitor numbers and spend.Coastal communities in Wales (Carmarthenshire, Ceredigion, and Pembrokeshire) and in Ireland (Waterford, Wexford and Wicklow) are unknown to a high % of tourists transiting the major arterial roads between entry points and the more well-known, ‘tourism honeypots’ beyond the target area. These locations on either side of the Irish Sea are characterised to be transiting trails and share several characteristics that present both challenges and opportunities for economic development.The Celtic Routes project has been developed to address the above by combining the natural, cultural and heritage assets in Ireland and Wales to increase visitor numbers (both day visitors and overnight) to the benefit of the economy in both Ireland and Wales. The project aims to harness the collective strengths of the regions, maximising visitor spend and income retention to the local economies, improving customer satisfaction to encourage longer and repeat visits (both day and overnight) and increase levels of positive recommendation. Whilst already successful tourism destinations in their own right, the forming of this partnership is seen as a key new marketing opportunity to convert this potential tourism audience into new and repeat tourists.The Partnership is currently at the point where it is seeking to appoint a suitably qualified and experienced contractor to develop a strategic marketing plan and associated delivery to support the delivery of the Celtic Routes project.The contract is partly funded via the European Regional Development Fund through the Ireland Wales Cooperation programme 2014-2020. The contract is being co-ordinated by Carmarthenshire County Council, as lead authority for the project in association with the project partners.
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Tender Regions
CPV Codes
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
22462000 - Advertising material
79413000 - Marketing management consultancy services
75125000 - Administrative services related to tourism affairs
79341000 - Advertising services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
ad production
email marketing
direct marketing
ad scheduling
market outreach
media planning
brand marketing
broadcast ads
promo flyers
ad placements
media buying
telemarketing
market strategy
campaign planning
tour licensing support
marketing handouts
outdoor advertising
product marketing
campaign implementation
media advertising
customer outreach
marketing campaigns
campaign planning advice
marketing communications
campaign coordination
marketing services
direct mail campaigns
campaign execution
marketing optimization
digital marketing
branded printed material
marketing planning
database marketing
integrated ad campaigns
targeted marketing
tourism data management
ad strategy consulting
promotional drives
promotional planning
creative ad production
promotional prints
campaign services
print advertising
brand messaging advice
brand advertising
advertising execution
marketing strategy
destination oversight
thematic advertising
go-to-market support
product launch strategy
advertising consultancy
advertising audit
media consultancy
promotional strategy
advertising services
go-to-market planning
marketing consultancy
campaign planning consultancy
direct-response advertising
tourism infrastructure liaison
marketing management consultancy
cultural heritage coordination
digital marketing advisory
visitor visa facilitation
visitor registry administration
travel agent registration
creative strategy guidance
promotional planning support
tourism policy implementation
marketing strategy advice
tourism permit processing
brand positioning consulting
market segmentation analysis
Workflows
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