Awarded
Commission of Wales Way - Coordination of a series of business engagement activity
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Descriptions
Coordinated cross county delivery of a cohesive marketing programme to enhance economic prosperity along the breadth of the three national ‘Wales Way routes.Bringing together eight Local Authority partners to drive forward awareness of the Wales Way routes and the diversity of adventure, culture and heritage. Encouraging the domestic and international visitor to immerse themselves in our incredible natural landscapes that provide nuggets of pleasure and discovery – from high adrenaline adventure and wonderfully wild explorations to cosy fireside moments and culinary delights.A wealth of experiences, stories and signature products, driving a digital marketing campaign backed up with targeted press and PR, direct consumer advertising and a travel show presence that provide opportunity for direct bookable experiences. Curated with inspiring imagery and videos from new Wales Way content development, creating immersive visitor experiences/unique memories in special places and new stories for the 21st century, linking communities across themes: folklore, adventures, self-discovery etc.Drawing in visitors from the border counties and highlighting opportunities for cut through routes between routes e.g Coastal Way and Cambrian Way. Using the stories of historical travellers to add layers of depth to contemporary product.Creating both place based and thematic discoveries, through the production of a Cambrian Way, Coastal Way and North Wales Way brochures, itineraries and maps.
Timeline
Published Date :
Deadline :
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Tender Regions
CPV Codes
92111220 - Advertising video-tape production
79961100 - Advertising photography services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79341500 - Aeral advertising services
92111210 - Advertising film production
79341100 - Advertising consultancy services
22462000 - Advertising material
79413000 - Marketing management consultancy services
75125000 - Administrative services related to tourism affairs
22459100 - Advertising stickers and strips
79341000 - Advertising services
79341200 - Advertising management services
31523100 - Advertising neon lights
92111200 - Advertising, propaganda and information film and video-tape production
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
product imaging
skywriting
office support
ad production
legal services
campaign visuals
ad scheduling
storefront neon
sky-banner ads
market outreach
retail visuals
media planning
promo stickers
brand marketing
commercial neon
marketing decals
broadcast ads
promo flyers
neon sign
ad placements
media buying
market strategy
campaign planning
advertisement layouts
tour licensing support
ad account management
marketing tape recording
TV promotional tape
marketing handouts
ad film development
outdoor advertising
product marketing
marketing consulting
campaign implementation
airplane banner towing
media advertising
campaign logistics
branded video content
business services
e-commerce imagery
marketing campaigns
marketing film shoot
budget management
brand messaging video
campaign planning advice
aerial advertising
marketing communications
campaign coordination
marketing services
promotional stills
campaign execution
image film production
marketing optimization
digital marketing
TV commercial production
branded media assets
branded printed material
marketing planning
aerial media placement
integrated ad campaigns
catalogue photography
marketing film creation
advisory services
inflight advertisement
tourism data management
ad strategy consulting
promotional drives
promotional planning
creative ad production
promotional prints
campaign services
print advertising
corporate support
brand messaging advice
advertising management
corporate promo tape
brand advertising
ad campaign oversight
advertising execution
marketing strategy
destination oversight
thematic advertising
go-to-market support
security services
sticker campaigns
creative ad filming
printing services
professional services
product launch strategy
advertising neon lights
advertising consultancy
advertising audit
media consultancy
promotional strategy
advertising services
ad spot videotaping
media buying management
recruitment services
go-to-market planning
aerial promotions
marketing consultancy
airborne billboards
marketing media recording
promotional neon lighting
campaign planning consultancy
campaign execution support
promotional video tape creation
creative commercial shots
tourism infrastructure liaison
marketing management consultancy
cultural heritage coordination
adhesive advertising strips
short-form promotional video
video commercials on tape
digital marketing advisory
visitor visa facilitation
visitor registry administration
travel agent registration
promotional video campaigns
advertising video production
brand advertisement video creation
creative strategy guidance
promotional planning support
corporate informational videography
tourism policy implementation
marketing strategy advice
tourism permit processing
brand positioning consulting
market segmentation analysis
product styling photography
Workflows
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Buyer Information
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