Creative Production and Media buying for Public Awareness Campaigns

Descriptions

The Electoral Commission is the independent body which oversees elections and regulates political finance in the UK. We work to promote public confidence in the democratic process and ensure its integrity. The Electoral Commission intends to commence a procurement process for the provision of creative production and media buying for our public awareness campaigns. This notice intends to alert the market of the upcoming opportunity only. The successful agency will plan media strategies and buy media inventory and/or advertising space across the following (but not limited to), media channels: TV advertising Broadcast video on demand advertising Radio advertising Print advertising Out of home advertising Digital display advertising Paid social Paid search They will also be responsible for creative strategy and will plan, create and produce the relevant assets for the chosen media channels. If relevant, they will also design the creative for any new public awareness campaigns. The Electoral Commission's anticipated annual budget for media spend is £9m per annum [over 3 years]. This figure does not include spend incurred for unscheduled elections, nor does it include costs that may arise from legislative changes that may impact the Commission's work.