Closed
CT Tourism Marketing Campaign - Preparation, design and implementation of a tourism marketing campaign for Carlow Tourism February - October 2023
Descriptions
Creation and roll out of a media plan across the following marketing platforms – radio, social media, digital marketing, website, print and PR. The purpose of this project is to deliver a campaign that will inform and provide the key messages, stories and information of the Carlow offering with the following outcomes:•To generate bed nights for accommodation providers and increased uptake of visitor attractions, activities and visitor facilities •To promote the new brand identity for County Carlow – wander off the track – around which compelling advertorial content can be prepared i.e. focus on attracting visitors to the county who are looking for a less discovered part of Ireland with breath-taking scenery, outdoor adventures, memorable experiences and excellent value accommodation and dining breaks. Authentic visitor experiences offering real insight and a unique contrast to their own everyday lives also forms part of the marketing messaging•To create a compelling marketing campaign for County Carlow that results in enhanced awareness of the county as a tourism destination throughout the island of Ireland and overseas •Raise brand awareness and profile of Carlow as a great place to visit in line with the overall marketing vision for County Carlow and the Ireland Ancient East region•Ensure that Carlow has high visibility in the valuable staycation market•To appeal to the key domestic market segments as identified in Fáilte Ireland’s domestic market segmentation toolkit. The domestic market is crucially important to County Carlow as a source of business and in particular Dublin, rest of Leinster and the south of Ireland including Cork and Waterford •To drive enquiry traffic to Carlow Tourism via the company website and social media platforms as a specific CTA
Timeline
Published Date :
Deadline :
Contract Start :
Contract End :
Tender Regions
CPV Codes
79416100 - Public relations management services
79400000 - Business and management consultancy and related services
79342100 - Direct marketing services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79416200 - Public relations consultancy services
79416000 - Public relations services
79413000 - Marketing management consultancy services
79800000 - Printing and related services
79810000 - Printing services
79342000 - Marketing services
Keywords
business services
legal services
marketing consulting
recruitment services
printing services
security services
corporate support
professional services
advisory services
office support
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
direct marketing
direct mail campaigns
email marketing
telemarketing
targeted marketing
customer outreach
database marketing
direct-response advertising
business consultancy
management advisory
organizational strategy
corporate consulting
management services
process optimization
operational improvement
professional consulting services
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
public relations services
PR strategy consulting
media relations support
reputation management
press release dissemination
stakeholder communications
media outreach services
public affairs support
corporate communications
brand image guidance
PR management services
media campaign management
press strategy execution
spokesperson coordination
crisis communications management
PR event planning
reputation monitoring services
media liaison services
communications coordination
PR project management
public relations consultancy
PR advisory
reputation strategy guidance
stakeholder communications consulting
media strategy advice
communications planning consultancy
corporate messaging support
brand communications counsel
PR policy advice
strategic PR guidance
print production
document printing
commercial printing
digital printing
print finishing
printing consultancy
large-format printing
secure printing
print distribution
offset printing
digital print
commercial document printing
book printing
brochure printing
custom print services
colour printing
print runs
on-demand printing
Tender Lot Details
2 Tender Lots
Workflows
Status :
Procedure :
Suitable for SME :
Nationwide :
Assign to :
Tender Progress :
Details
Notice Type :
Tender Identifier :
Tenderbase ID :
Low Value :
High Value :
Buyer Information
Name :
Procurement contact
Name :
Phone :
Email :
Possible Competitors
1 Possible Competitors
