Closed
CT Tourism Marketing Campaign - Preparation, design and implementation of a tourism marketing campaign for Carlow Tourism February - October 2023
Request tender documents
Save your time. You just request and we will send you the available documents.
Request for bid service
Save your time. You just request and we will arrange tender related all available documents to bid writers for the best possible quote.
Descriptions
Creation and roll out of a media plan across the following marketing platforms – radio, social media, digital marketing, website, print and PR. The purpose of this project is to deliver a campaign that will inform and provide the key messages, stories and information of the Carlow offering with the following outcomes:•To generate bed nights for accommodation providers and increased uptake of visitor attractions, activities and visitor facilities •To promote the new brand identity for County Carlow – wander off the track – around which compelling advertorial content can be prepared i.e. focus on attracting visitors to the county who are looking for a less discovered part of Ireland with breath-taking scenery, outdoor adventures, memorable experiences and excellent value accommodation and dining breaks. Authentic visitor experiences offering real insight and a unique contrast to their own everyday lives also forms part of the marketing messaging•To create a compelling marketing campaign for County Carlow that results in enhanced awareness of the county as a tourism destination throughout the island of Ireland and overseas •Raise brand awareness and profile of Carlow as a great place to visit in line with the overall marketing vision for County Carlow and the Ireland Ancient East region•Ensure that Carlow has high visibility in the valuable staycation market•To appeal to the key domestic market segments as identified in Fáilte Ireland’s domestic market segmentation toolkit. The domestic market is crucially important to County Carlow as a source of business and in particular Dublin, rest of Leinster and the south of Ireland including Cork and Waterford •To drive enquiry traffic to Carlow Tourism via the company website and social media platforms as a specific CTA
Timeline
Published Date :
Deadline :
Contract Start :
Contract End :
Tender Regions
CPV Codes
79416100 - Public relations management services
79400000 - Business and management consultancy and related services
79342100 - Direct marketing services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79416200 - Public relations consultancy services
79416000 - Public relations services
79413000 - Marketing management consultancy services
79800000 - Printing and related services
79810000 - Printing services
79342000 - Marketing services
Keywords
digital print
office support
PR advisory
ad production
email marketing
PR policy advice
legal services
secure printing
direct marketing
book printing
print production
market outreach
digital printing
offset printing
colour printing
print runs
print finishing
brand marketing
media buying
telemarketing
market strategy
brochure printing
product marketing
marketing consulting
corporate communications
customer outreach
reputation management
PR project management
print distribution
business services
marketing campaigns
document printing
large-format printing
management advisory
marketing communications
on-demand printing
strategic PR guidance
marketing services
corporate consulting
direct mail campaigns
process optimization
media outreach services
marketing optimization
business consultancy
digital marketing
marketing planning
database marketing
targeted marketing
operational improvement
advisory services
printing consultancy
public affairs support
management services
organizational strategy
promotional planning
commercial printing
media liaison services
media relations support
PR event planning
corporate support
brand advertising
media strategy advice
PR management services
brand image guidance
marketing strategy
go-to-market support
custom print services
security services
printing services
professional services
product launch strategy
press strategy execution
advertising consultancy
promotional strategy
advertising services
recruitment services
go-to-market planning
PR strategy consulting
public relations services
professional consulting services
stakeholder communications
campaign planning consultancy
commercial document printing
communications coordination
direct-response advertising
stakeholder communications consulting
marketing management consultancy
corporate messaging support
digital marketing advisory
reputation monitoring services
crisis communications management
communications planning consultancy
brand communications counsel
reputation strategy guidance
media campaign management
promotional planning support
spokesperson coordination
press release dissemination
marketing strategy advice
brand positioning consulting
market segmentation analysis
public relations consultancy
Tender Lot Details & Award Criteria
1 Tender Lots
Workflows
Status :
Procedure :
Suitable for SME :
Nationwide :
Assign to :
Tender Progress :
Details
Notice Type :
Buyer Information
Name :
