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CT Tourism Marketing Campaign - Preparation, design and implementation of a tourism marketing campaign for Carlow Tourism February - October 2023

Descriptions

Creation and roll out of a media plan across the following marketing platforms – radio, social media, digital marketing, website, print and PR. The purpose of this project is to deliver a campaign that will inform and provide the key messages, stories and information of the Carlow offering with the following outcomes:•To generate bed nights for accommodation providers and increased uptake of visitor attractions, activities and visitor facilities •To promote the new brand identity for County Carlow – wander off the track – around which compelling advertorial content can be prepared i.e. focus on attracting visitors to the county who are looking for a less discovered part of Ireland with breath-taking scenery, outdoor adventures, memorable experiences and excellent value accommodation and dining breaks. Authentic visitor experiences offering real insight and a unique contrast to their own everyday lives also forms part of the marketing messaging•To create a compelling marketing campaign for County Carlow that results in enhanced awareness of the county as a tourism destination throughout the island of Ireland and overseas •Raise brand awareness and profile of Carlow as a great place to visit in line with the overall marketing vision for County Carlow and the Ireland Ancient East region•Ensure that Carlow has high visibility in the valuable staycation market•To appeal to the key domestic market segments as identified in Fáilte Ireland’s domestic market segmentation toolkit. The domestic market is crucially important to County Carlow as a source of business and in particular Dublin, rest of Leinster and the south of Ireland including Cork and Waterford •To drive enquiry traffic to Carlow Tourism via the company website and social media platforms as a specific CTA

Timeline

Published Date :

19th Oct 2022 2 years ago

Deadline :

9th Nov 2022 2 years ago

Contract Start :

N/A

Contract End :

N/A

Tender Regions

Keywords

business services

legal services

marketing consulting

recruitment services

printing services

security services

corporate support

professional services

advisory services

office support

advertising services

marketing campaigns

promotional planning

brand advertising

media buying

marketing strategy

digital marketing

advertising consultancy

marketing communications

ad production

marketing services

market strategy

product marketing

marketing planning

promotional strategy

brand marketing

market outreach

go-to-market support

direct marketing

direct mail campaigns

email marketing

telemarketing

targeted marketing

customer outreach

database marketing

direct-response advertising

business consultancy

management advisory

organizational strategy

corporate consulting

management services

process optimization

operational improvement

professional consulting services

marketing management consultancy

marketing strategy advice

brand positioning consulting

go-to-market planning

campaign planning consultancy

market segmentation analysis

product launch strategy

marketing optimization

digital marketing advisory

promotional planning support

public relations services

PR strategy consulting

media relations support

reputation management

press release dissemination

stakeholder communications

media outreach services

public affairs support

corporate communications

brand image guidance

PR management services

media campaign management

press strategy execution

spokesperson coordination

crisis communications management

PR event planning

reputation monitoring services

media liaison services

communications coordination

PR project management

public relations consultancy

PR advisory

reputation strategy guidance

stakeholder communications consulting

media strategy advice

communications planning consultancy

corporate messaging support

brand communications counsel

PR policy advice

strategic PR guidance

print production

document printing

commercial printing

digital printing

print finishing

printing consultancy

large-format printing

secure printing

print distribution

offset printing

digital print

commercial document printing

book printing

brochure printing

custom print services

colour printing

print runs

on-demand printing

Tender Lot Details

1 Tender Lot

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Workflows

Status :

Closed

Assign to :

Tender Progress :

0%

Details

Notice Type :

Open opportunity

Tender Identifier :

IT-378-246-T: 2024 - 001

TenderBase ID :

310724019

Low Value :

£100K

High Value :

£1000K

Region :

North Region

Attachments :

Buyer Information

Address :

Liverpool Merseyside , Merseyside , L13 0BQ

Website :

N/A

Procurement Contact

Name :

Tina Smith

Designation :

Chief Executive Officer

Phone :

0151 252 3243

Email :

tina.smith@shared-ed.ac.uk

Possible Competitors

1 Possible Competitors