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CTQ2023-02 - Market Research
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Descriptions
Scope of requirements – BriefBuilding on our engagement with SMEs through the Agile Nation 2 project this market research seeks to better understand current Equality Diversity and Inclusion (EDI) policy and practice in Wales, to determine what support will be required now and in the future to support inclusive working practices.The research should include the following activities:Secondary data analysisA market analysis of:businesses based in Wales both privately owned and PLC, segmented by size and sector, ideally with current turnover and number of employees.public sector organisations based in Wales with a description of their area of focus, number of employees and approximate size of the human resources team.Primary data collectionGather and analyse data to understand current EDI policy and practice across public bodies in Wales and privately owned and PLC businesses in Wales.Audience analysisMap existing networks related to:HR and leadership within the public sector in Wales.HR and leadership for up to six sectors identified in the data analysis research in Wales.Key Deliverables:Research report that sets out the market size and opportunity for products and services that support businesses to set and implement EDI commitments.Recommendations that support the development of Chwarae Teg’s strategy, and ensures alignment to market need.Throughout the delivery of this project, we will require regular progress reports as part of contract monitoring. Key milestones will be set as part of inception meetings with the successful bidder, to ensure that each stage of the project is informed by relevant evidence and analysis.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=130665.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
Timeline
Published Date :
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Tender Regions
CPV Codes
79310000 - Market research services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79313000 - Performance review services
79314000 - Feasibility study
79300000 - Market and economic research; polling and statistics
73000000 - Research and development services and related consultancy services
79312000 - Market-testing services
79342000 - Marketing services
Keywords
focus groups
office support
applied research
pilot marketing
ad production
legal services
market outreach
KPI assessment
brand research
product testing
brand marketing
market surveys
R&D services
media buying
test marketing
market strategy
feasibility studies
product marketing
marketing consulting
market testing services
audit of performance
product trial evaluation
experimental design
scientific advisory
industrial consultancy
business services
marketing campaigns
marketing communications
marketing services
pre-feasibility studies
market trend analysis
technology development
digital marketing
prototype testing
marketing planning
innovation consultancy
performance benchmarking
advisory services
consumer research
competitive analysis
promotional planning
corporate support
feasibility reporting
development support
market research services
brand advertising
marketing strategy
test campaign conduction
go-to-market support
product innovation
security services
viability assessment
concept study services
printing services
professional services
advertising consultancy
promotional strategy
advertising services
productivity study
recruitment services
project evaluation
consumer insights
consumer feedback collection
business feasibility analysis
efficiency audit services
implementation feasibility
feasibility study services
Market and economic research
performance metrics evaluation
market validation studies
project feasibility analysis
consumer response testing
market segmentation studies
process performance review
service performance analysis
organizational performance evaluation
performance review services
technical-economic feasibility
Workflows
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Buyer Information
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