Closed
Customer Insights Programme: Market Research Tender
Descriptions
This programme is split into three sections (lots). , Lot 1: Customer segmentation: Developing understanding of customers in the bottom four income deciles with the outcome of a clearly defined segmentation model. This will help providers better understand low-income customers and those excluded from financial services. This segmentation must focus on customers and their broad range of financial needs including credit usage, savings, banking and insurance. , Lot 2: Marketing, brand and purchase decision pathways: we want a deep understanding of how these customers interact with financial services providers when making purchase decisions. This must include the channels used to research and access financial services, brand strength and sentiment, how customers respond to marketing activity and practical recommendations of how providers can effectively reach these customers. , Lot 3 (to be confirmed): Ethnographic research and persona development to improve understanding of customer segments and embed learnings.
Timeline
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Tender Regions
CPV Codes
73300000 - Design and execution of research and development
73110000 - Research services
Keywords
research studies
scientific analysis
literature review
knowledge acquisition
academic investigation
project evaluation
data interpretation
exploratory research
technical review
strategic research planning
R&D implementation
experimental execution
innovation delivery
technical program management
end-to-end research services
research planning
product testing delivery
project coordination
prototype realization
development execution
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
