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Data Analysis and Media Planning.
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Descriptions
The services comprise the following three elements:1) Media and data planning services and the development of presentations to aid the marketing/sale of our marketing mail and other services to direct marketers.2) Media advice for MarketReach on agency channel development. Provide media advice to support the development of MarketReach's approach to Media and Direct Marketing Agencies.3) Assistance to our data planning team on the delivery of client specific data planning services enabling Royal Mail to offer bespoke analysis (e.g. RFV models, propensity models) to clients where it will support the performance improvement of existing activity and/or create new test campaigns and cells.The services may also include other data services such as data management, combining data from different sources into one overall master set, creation and maintenance of profiles, and data modelling.
Timeline
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Tender Regions
CPV Codes
79342200 - Promotional services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
ad scheduling
market outreach
event promotion
media planning
brand marketing
brand activation
broadcast ads
giveaways
ad placements
market strategy
campaign planning
ad account management
outdoor advertising
product marketing
campaign implementation
media advertising
campaign logistics
promotional staffing
budget management
campaign planning advice
campaign coordination
marketing services
campaign execution
marketing planning
product promotion
integrated ad campaigns
ad strategy consulting
promotional drives
creative ad production
campaign services
print advertising
brand messaging advice
advertising management
ad campaign oversight
advertising execution
go-to-market support
thematic advertising
promotional materials
advertising consultancy
promotional services
advertising audit
media consultancy
promotional strategy
advertising services
media buying management
marketing consultancy
promotional event support
campaign execution support
creative strategy guidance
Workflows
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Buyer Information
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