Closed
Data Analysis and Media Planning.
Descriptions
The services comprise the following three elements:1) Media and data planning services and the development of presentations to aid the marketing/sale of our marketing mail and other services to direct marketers.2) Media advice for MarketReach on agency channel development. Provide media advice to support the development of MarketReach's approach to Media and Direct Marketing Agencies.3) Assistance to our data planning team on the delivery of client specific data planning services enabling Royal Mail to offer bespoke analysis (e.g. RFV models, propensity models) to clients where it will support the performance improvement of existing activity and/or create new test campaigns and cells.The services may also include other data services such as data management, combining data from different sources into one overall master set, creation and maintenance of profiles, and data modelling.
Timeline
Published Date :
Deadline :
Contract Start :
Contract End :
Tender Regions
CPV Codes
79342200 - Promotional services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
advertising services
media advertising
print advertising
broadcast ads
outdoor advertising
ad placements
ad scheduling
creative ad production
media planning
advertising execution
advertising consultancy
ad strategy consulting
campaign planning advice
media consultancy
brand messaging advice
advertising audit
creative strategy guidance
marketing consultancy
advertising management
ad campaign oversight
media buying management
campaign execution support
ad account management
budget management
campaign logistics
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
promotional services
event promotions
promotional staffing
product promotion
brand activation
promotional materials
giveaways
promotional event support
Tender Lot Details
2 Tender Lots
Workflows
Status :
Procedure :
Suitable for SME :
Nationwide :
Assign to :
Tender Progress :
Details
Notice Type :
Tender Identifier :
Tenderbase ID :
Low Value :
High Value :
Buyer Information
Name :
Procurement contact
Name :
Phone :
Email :
Possible Competitors
1 Possible Competitors
