Data Analysis and Media Planning.

Descriptions

The services comprise the following three elements:1) Media and data planning services and the development of presentations to aid the marketing/sale of our marketing mail and other services to direct marketers.2) Media advice for MarketReach on agency channel development. Provide media advice to support the development of MarketReach's approach to Media and Direct Marketing Agencies.3) Assistance to our data planning team on the delivery of client specific data planning services enabling Royal Mail to offer bespoke analysis (e.g. RFV models, propensity models) to clients where it will support the performance improvement of existing activity and/or create new test campaigns and cells.The services may also include other data services such as data management, combining data from different sources into one overall master set, creation and maintenance of profiles, and data modelling.