Destination Advertising Campaigns 2019

Descriptions

Sefton Tourism and Marketing Southport are looking to engage an agency to plan and manage a series of campaigns to promote Southport and Sefton as a leisure destination. The town underwent a rebranding exercise during the summer / autumn of 2016. Extensive research, including input from existing and potential customers, resulted in the 'Southport - Different every Time' brand. This campaign needs to reflect this refreshing of the destination brand in terms of media, tone of voice and audience. The successful agency will be required to work closely with Sefton's tourism team. They will also need to provide 'end of campaign' reports for each of the seasonal campaigns, these to provide a complete overview of activity and achievements to fully inform the Marketing Southport Board. As well as this brief there are two additional documents which should provide the information required to plan the campaigns, media to be used and creative;