Development of a South East Wales Destination Investment Plan

Descriptions

The South East Wales Destination Management Group are looking to appoint an experienced consultant who will work with the partnership to better understand the priorities for the region and consider the many strategies and key documents that have been developed over the last ten years. This will include identifying all regionally significant projects that currently exist, are in development or could be developed.There have been several exercises carried out over the last 3 years by the ten authorities to identify and prioritise tourism projects in the region. The last of these exercises was used by Visit Wales to allocate European finance through its 'Iconic Attractor Destination' Investment Programme. A refresh and validation of these exercises is an important part of the brief.The DMG will use the South East Wales Destination Investment Plan to reinforce a more structured regional approach to collaborative working. The Destination Investment Plan will form the basis for assessment and recommendation to the Cardiff Capital Region Strategic Board and Joint Cabinet on potential financial support and operational co-ordination of destination management development.The chosen consultant will therefore need to be aware of the main determinants for allocating finance within the City Deal model which are:•Ways in which any investment will create additional employment opportunities.•How any investment will increase Gross Value Added (GVA) across the region.•How any investment will reverse unemployment claimant counts.The Service Provider will be required to complete the following pieces of work:•Assess all documents listed in the 'Scope of Works' heading in Section 1.1 Overview of Tender to fully inform the Consultant regarding previous and current priorities.•Write an inclusive Destination Investment Plan which prioritises key regionally significant infrastructure developments relating to tourism.•Make suggestions in terms of an ideal collaborative approach for the region to assist the DMG in achieving its objectives.•Consider which projects / developments can positively contribute toward increasing the number of jobs, people's capacities in terms of training and overall GVA.•Explore opportunities for stakeholder engagement and strategic links with HE/FE organisations to evolve the appreciation of the tourism industry and address key skills shortages.•Link the work of the DMG to national strategies (Partnership for Growth, Growth and Competiveness Report etc.) to solidify the need for the DMG and its regional priorities.•Identify alternative sources of funding which the DMG may not be aware of which can support destination development projects.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=64874.