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DI/2023/01 - MarTech & Content Personalisation Solution
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Descriptions
The scope of this tender is to provide a SaaS solution to power data intelligence and personalisation at scale. Fáilte Ireland is looking for a single platform to deliver an efficient and user-friendly system, which allows us to track users on our properties whilst creating a unique customer view that is actionable via email, advertising and website personalisation, all in the same platform.
Timeline
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Tender Regions
CPV Codes
79413000 - Marketing management consultancy services
72240000 - Systems analysis and programming services
72246000 - Systems consultancy services
79342000 - Marketing services
Keywords
market outreach
brand marketing
market strategy
scalability consulting
product marketing
backend logic coding
algorithm refinement
marketing services
marketing optimization
marketing planning
capacity planning
data structure analysis
go-to-market support
IT systems advisory
product launch strategy
enterprise IT evaluation
promotional strategy
go-to-market planning
programming language implementation
functional specification drafting
process flow optimization
campaign planning consultancy
platform compatibility analysis
integration strategy design
systems modernization consulting
marketing management consultancy
software architecture modeling
digital marketing advisory
infrastructure assessment
system lifecycle guidance
architecture blueprint planning
promotional planning support
technical feasibility assessment
system requirement mapping
marketing strategy advice
brand positioning consulting
market segmentation analysis
Workflows
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Details
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