Closed
DI/2023/01 - MarTech & Content Personalisation Solution
Descriptions
The scope of this tender is to provide a SaaS solution to power data intelligence and personalisation at scale. Fáilte Ireland is looking for a single platform to deliver an efficient and user-friendly system, which allows us to track users on our properties whilst creating a unique customer view that is actionable via email, advertising and website personalisation, all in the same platform.
Timeline
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Tender Regions
CPV Codes
79413000 - Marketing management consultancy services
72240000 - Systems analysis and programming services
72246000 - Systems consultancy services
79342000 - Marketing services
Keywords
system requirement mapping
data structure analysis
functional specification drafting
software architecture modeling
backend logic coding
process flow optimization
technical feasibility assessment
programming language implementation
algorithm refinement
IT systems advisory
infrastructure assessment
integration strategy design
systems modernization consulting
platform compatibility analysis
architecture blueprint planning
system lifecycle guidance
scalability consulting
capacity planning
enterprise IT evaluation
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
