Awarded
Digital Marketing Agency Services.
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Descriptions
Goldsmiths, University of London are seeking to appoint a specialist digital marketing service agency to support student recruitment. This decision has followed a review of our marketing activity and spend over the previous year. We have taken the decision to plan our campaigns around a ‘digital’ first strategy.The successful agency will deliver Goldsmiths' paid search, display, social media and key portal advertising and the review of analytics produced. This will support Goldsmiths' selection of channels, platform and content, which will help Goldsmiths' grow its online voice and meet targets.Specifically we require a specialist higher education marketing agency who offer a wealth of experience of using digital advertising to attract and recruit students from the domestic and international markets. Using the latest digital marketing techniques alongside a deep understanding of the trends in student recruitment will mean that the successful agency are able to offer consultancy based digital solutions for each recruitment campaign and to support the Goldsmiths brand in this key area.Furthermore, the successful agency should present a demonstrable track record of using the latest analytics software and reporting technology to demonstrate the impact of their work. Establishing a Return on Investment (ROI) for each stage of the recruitment cycle.The successful agency should be either in partnership with or have approved status with the key search engines and media platforms used to recruit students and be able to demonstrate that they have added value to each campaign spend.
Timeline
Published Date :
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Tender Regions
CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
79341200 - Advertising management services
80300000 - Higher education services
79341400 - Advertising campaign services
Keywords
office support
ad production
legal services
academic degrees
media buying
college courses
campaign planning
ad account management
academic faculties
marketing consulting
campaign implementation
campaign logistics
business services
marketing campaigns
budget management
campaign planning advice
marketing communications
campaign coordination
postgraduate studies
campaign execution
university education
digital marketing
integrated ad campaigns
advisory services
ad strategy consulting
promotional drives
promotional planning
campaign services
corporate support
brand messaging advice
advertising management
brand advertising
research-based learning
ad campaign oversight
marketing strategy
academic instruction
thematic advertising
institutional teaching
security services
undergraduate programs
printing services
professional services
tertiary education
advertising consultancy
advertising audit
media consultancy
advertising services
media buying management
recruitment services
marketing consultancy
campaign execution support
creative strategy guidance
Workflows
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Details
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Buyer Information
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