Digital media planning and management services

Descriptions

Digital marketing strategy: NICE requires a supplier to shape our digital marketing strategy and campaign plans by understanding our objectives and our audiences' needs and sharing relevant insight and expertise to meet them. Providing recommendations with a clear, insight-led rationale to support delivery of impactful and cost-effective paid digital marketing. Campaign planning and delivery: Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, through analysis and evaluation of campaign performance data. Working collaboratively with NICE's appointed creative agency, in-house designer and digital performance team to ensure campaign and media plans are aligned and KPIs are measured effectively. Applications are via the Dynamic Purchasing System (DPS) framework RM6126 - Research and Insights.