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Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme
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Descriptions
The winning Tenderer will be responsible for creating an outline marketing strategy covering the 20 months of the contract, deliverable within six weeks of commencement of the tender. The Work Package Manager will manage the day to day contract for this Leisure Tourism programme. The winning Tenderer will be responsible for creating a costed and timed action plan for each of the three campaign strands, pre, during and post Games. This will inform the delivery of an end to end service including commissioning and producing the required marketing assets for the campaign and evaluating its impacts. The strategy and campaign action plans, initial designs and evaluation metrics will need to be submitted to the Business and Tourism Programme Tourism Working Group for approval and sign off. , It is a requirement of the winning Tenderer to consult with key stakeholders including the Organising Committee of the Commonwealth Games and VisitEngland.
Timeline
Published Date :
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79342000 - Marketing services
Keywords
ad production
market outreach
brand marketing
media buying
market strategy
product marketing
marketing campaigns
marketing communications
marketing services
digital marketing
marketing planning
promotional planning
brand advertising
marketing strategy
go-to-market support
advertising consultancy
promotional strategy
advertising services
Workflows
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Details
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Buyer Information
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