Descriptions
This project will play a critical role in accelerating, underpinning and ensuring the success of the project being delivered by WWF Brazil to create and launch a completely new Food Waste Voluntary Agreement in Brazil under the Ballmer programme by September 2025, in time to announce at COP 2030 in November in Brazil. The data and corporate relationships that will need to be engaged for this project will provide a "flying start" to the new VA and build momentum and credibility much more quickly than from a standing start.
Given the strategic importance for WRAP on launching the new Voluntary Agreement in Brazil in September 2025 ahead of COP 2030 in November, this project could potentially accelerate the Agreement deliverables and aid with the Pact launch.
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