Further Education College-Outsourced Marketing Services.

Descriptions

The contract comprises of the provision of a comprehensive marketing service to the College.The successful contractor will provide a scalable high quality service to the contracting authority, in full compliance with the specification and conditions of the contract provided.The contract term will be for three years and the successful bidder will be evaluated on the following essential criteria:— Evidence of 3 national brand logos attributable to the company;— Evidence of outsourcing experience with an FE College and one other, with references for the outsourcing service.The services will cover the following areas:i) Account management and client services;Contractor to provide project management; liaising with Redbridge College, suppliers, or internal departments; reporting; invoicing; understanding brief's, obtaining specs, quantities, artworks, translations, etc.ii) Conceptual design Conceptual design;Creating conceptual design of key visuals, defining and creating marketing communication bundles.iii) Conceptual design Conceptual design;Creating conceptual design of key visuals, defining and creating marketing communication bundles.iv) Design adaptation and artwork;Developing specific materials — either new item from pre-agreed template or from existing corporate brand guidelines, or from existing master artwork versions.v) Copywriting;Creation of copy for marketing materials and proof reading.vi) Public relations and corporate communications;Planning, creating or implementing unpaid advertising for communication to the public.vii) Copyrights, trademarks, patents, right of publicity, other proprietary rights;Acquiring rights on behalf of Redbridge College. This may for example apply to buying rights for images used in off-line or on-line materials.viii) Commercial print production;Using contractor's in-house production facilities.ix) Photography and stock images;Using contractor's in-house photographer to provide on-site photography or product shots at contractor's studio. Supply of images from contractor's stock library.x) Direct Mailing;Managing databases, addressing and distribution of direct mail items using contractor's in-house facilities.xi) Conferences, shows, and exhibitions management;Booking and managing offsite events including holding stock of exhibition graphics, promotional items and brochures, liaising with the College suppliers & staff, following up from each event to show lead generation and events quality.xii) Conferences, shows, and exhibitions material production;Using contractor's own in-house production facilities to produce new exhibition stands.xiii) Translations;Translations sourced where appropriate for offline materials or for online activities.xiv) Digital;Development of online banner ads, e-mail campaigns, website development, SEO etc. Utilising contractor's in-house specialist department for fast turnaround and accurate responsive analytics.xv) Media;Booking space for advertisement in off-/on-line media.xvi) Multi-Channel Communications platform;Specialised interface for all College staff enabling them to create email, SMS and creative campaigns ready for print & place orders directly for corporate stationery and standard marketing materials. Hosted in-house with all materials stock or produced on-site, allowing for a cost effective and fast delivery;Note: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at: http://www.myTenders.org/Search/Search_Switch.aspx?ID=142610