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GB-London: BTA1049 - Discover England Fund Multi-Generation Travel Research
Descriptions
DEF is looking for a company to carry out a multi-generational travel research . DEF would like to understand more about the different kinds of groups that people travel in, in particular multi-generational travel. We believe that this could differ greatly from market to market, and the motivations and drivers are likely to be very diverse. It would be important for us to understand the size of the market, the desires and needs of these groups, as well as the specific opportunity for England. For the purpose of this research we would look to interview people who have been a part of a multi-generational holiday. They should be a key decision maker / organizer for the trip (either main or joint decision maker).
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79310000 - Market research services
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