GB-London: BTA1103- Provision of Core Market Segmentation services

Descriptions

VisitBritain is responsible for marketing Britain worldwide and developing Britain's visitor economy and we work in partnership with the UK Government and other tourism bodies along with industry organisations both in the UK and overseas to market Britain in an inspirational and effective way. VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionality, that is to: •Encourage visitors to take trips to GB that otherwise would not have happened and/or •Encourage visitors to increase the value of their trip, for example, by staying longer, undertaking activities that they might not have otherwise done, travelling to different destinations outside London etc. The quantitative part of the project has not yet been carried out in an additional 10 CORE markets: Italy, Spain, Sweden, Canada, Brazil, Norway, Denmark, Japan, South Korea and Russia. We are now in a position to do this to complete the project in these markets. Therefore, we would like to invite proposals for carrying out the following research: •Conduct quantitative fieldwork in our 10 CORE markets using a pre-defined 20 minute questionnaire. •Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool in line with the existing segmentation