Awarded
GB-Witham: Measurement of Smoke Alarm Ownership in Essex
Descriptions
Essex Fire Authority has made a commitment to ensure that every household in Essex is fitted with a working smoke alarm. The Authority has invested significant resources in home fire safety which has resulted in the fitting of tens of thousands of smoke alarms in the households it visits. With approximately 800,000 households in Essex and an estimated ownership rate of 88% the Authority acknowledges the overwhelming majority are not fitted by the Authority. In order to make progress towards our commitment the Authority requires a better understanding of smoke alarm ownership in Essex. The Authority requires quantitative research to be undertaken to provide: (a) An understanding of the current rate of smoke alarm ownership in Essex. (b) A method for tracking the rate of smoke alarm ownership in Essex for the next 3 years. (c) Information on the types of people who do not currently have smoke alarms fitted in their houses which can inform the Authority's marketing and targeting of activity in the most effective way.
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Tender Regions
CPV Codes
79310000 - Market research services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79311000 - Survey services
79300000 - Market and economic research; polling and statistics
Keywords
business services
legal services
marketing consulting
recruitment services
printing services
security services
corporate support
professional services
advisory services
office support
Market and economic research
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
survey services
questionnaire design
sample surveys
opinion surveys
data collection
field surveys
online surveys
telephone surveys
survey implementation
survey data gathering
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
