GLA 81132 ArcelorMittal Orbit Creative, Marketing and Digital Agency Support

Descriptions

LLDC need agency to build on the strong awareness and sales of the slide’s opening period, to ensure that:— the ArcelorMittal Orbit and the slide become a must-do London experience – both for local residents and tourists,— general entry tickets to the ArcelorMittal Orbit remain a key part success – the venue should not just be seen as a slide, despite its recent success,— maintain high levels of ticket sales at peak times (weekends and school holidays) whilst growing ticket sales at off peak times,— assist us to re-appraise the attraction and position it as “not just a slide” but the wider sell of the stunning views/the art and architecture/concave mirrors/interactive touchscreens.In addition, the agency (at request from LLDC) are to provide some ad-hoc marketing support for the ArcelorMittal Orbit’s other revenue streams e.g.:— event hires (primarily the MICE market),— group travel,— new feature launches.