Awarded
GMCA 850 Consumer Insights Segmentation
Descriptions
GMCA is required an updated consumer segmentation of the domestic retrofit market, specifically around the willingness of residents to take action on their homes.It will consider four main aspects of ‘retrofit’:1) Renewable energy generation (e.g. solar PV, solar thermal)2) Decarbonisation of heat (i.e. how you heat the home)3) Fabric retrofit (e.g. insulation and home upgrades such as windows)4) Electric Vehicle infrastructure GMCA considers the domestic market can be split into three sectors: owner occupiers, private rented, and social rented.Retrofit of social rented homes within GM is largely considered through Social Housing Decarbonisation Fund programmes, and therefore the focus of this commission will be to better understand the owner-occupier and private rented sectors. This work will provide insight on what specific aspects of retrofit residents are interested in, and what actions would make them more willing to take up different aspects of retrofit (e.g a 0% loan offer, approved trusted suppliers etc).
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Tender Regions
CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79300000 - Market and economic research; polling and statistics
73000000 - Research and development services and related consultancy services
90711000 - Environmental impact assessment other than for construction
Keywords
R&D services
innovation consultancy
feasibility studies
technology development
scientific advisory
experimental design
product innovation
applied research
industrial consultancy
development support
business services
legal services
marketing consulting
recruitment services
printing services
security services
corporate support
professional services
advisory services
office support
Market and economic research
EIA services
ecological impact studies
environmental risk analysis
biodiversity assessment
habitat impact review
impact statement preparation
sustainability evaluation
environmental screening
non-construction EIAs
ecological assessment reports
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
