HCC Corporate Communications Software

Descriptions

HCC Corporate Communications Team work to inform, engage and involve Hampshire's residents, businesses, schools, wider partners and the County Council's staff. They uphold and promote the brand, reputation and standards of the County Council. Communications are used to evidence the County Council's democratic mandate to the people of Hampshire. Our services are promoted on a wide variety of platforms and HCC uses software to track how stories develop across media, online and social, from appearing in a national newspaper to a magazine, online title or blog. It is important for HCC to stay on top of coverage to analyse trends and to see how successful media campaigns have been. The software enables access to a database of journalists and influencers, facilitates press release distribution and provides an archive for old releases.