High Level Signature Programme - Making Money from Multi-Platform Content

Descriptions

Overview of the ProgrammeSkillset, the Sector Skills Council for Creative Media (which comprises TV, film, radio, interactive media, animation, computer games, facilities, photo imaging, publishing, advertising and fashion & textiles) is the strategic body, licensed by government and endorsed by industry, to develop the skills, training and education policy for the Creative Media Industries. Skillset Cymru, the Welsh arm of the council, is tasked with taking forward Skillset’s work within a Welsh context.Skillset Cymru has secured funding support from the European Social Fund (ESF) via the Welsh European Funding Office (WEFO) to deliver the Skills for the Digital Economy Programme. This programme seeks to develop and deliver flexible, industry-led, high level skills provision which meets the needs of Creative Media employers and freelancers working in West Wales and the Valleys, supporting the knowledge economy and safeguarding the performance and productivity of the sector in these regions. These regions include the unitary authorities of Isle of Anglesey, Conwy, Denbighshire, Gwynedd, Ceredigion, Pembrokeshire, Carmarthenshire, Swansea, Neath Port Talbot, Bridgend, Rhondda Cynon Taff, Merthyr Tydfil, Blaenau Gwent, Caerphilly and Torfaen. Please note that as a condition of the funding, this programme is not pan-Wales in scope and focuses entirely on supporting the Creative Media workforce in West Wales and the Valleys, where GDP per head in these regions is 7% lower than the European average. For participants to be eligible, they must live or work within these areas. For further guidance on eligibility, please refer to Section 3 of the Delivery Guidelines for Training Providers 2011).Tender SpecificationIndustry in West Wales and the Valleys has identified the need for a High Level Signature Programme addressing how to make money from multi-platform. This Programme is aimed at Leaders, Managinig Directors, Strategic Managers and Senior Producers. The Programme will include an ambitious conference with an emphasis on how to create profit and re-invent business models; monetising content (existing and new on different platforms); and exploitation in terms of marketing and market awareness.The conference will involve networking and learning opportunities (seminars which people sign up and attend) with a wide choice of sessions across two days: keynote interviews, panel discussions, case study examples from international/established professionals with a track record in this area, expert opinion as well as networking breaks and lunches.The Conference will also involve attaching Welsh companies with international experts, who will then establish a mentoring relationship with that company to develop and exploit the company’s content rights in broadcast and corporate markets.Skillset is looking to contract with a training provider specialising in the exploitation of multi-platform content and has links with international/established experts in this field. The training provider will be expected to ensure the Programme delivers impact for the companies involved and will monitor the mentoring opportunities that emerge from the Conference.Skillset is looking for at least 50 delegates to attend the two day conference and at least 15 delegates to benefit from the mentoring.