Home Group Media Buying Agency Services

Descriptions

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our ambitious new build sales programme, under both the brand Home Group and Persona our new sales brand, specifically with the remit to build the brand awareness (sales) and drive lead enquiries for new homes. The agency will be responsible for all media purchase on our behalf for the region e.g. digital, paid social, press, out of home, etc. The contract will be tendered as two individual lots, split as follows: • Lot 1: North, • Lot 2: South. It is our intention to appoint one supplier per lot, however tenderers are not restricted to applying for only one lot. The contract covers England only and the lots can be defined as follows: North: North of Hull/Leeds/Preston, South: South of Colchester/Luton/Gloucester. The area between these regions does not fall under our current sales footprint, however if future projects arise in this area, the media buying will be aligned to the appropriate sales region.