Awarded
Insight Framework for Customer Intelligent and Strategic Insight
Descriptions
Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. OS is looking to partner with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS are seeking suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights. The requirement has been split into two lots. This Contract Award Notice is for Lot 2 is for Leisure Customer Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing customers who want to be active outdoors, and by assessing products and consumers' needs, wants and expectations. Lot 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.
Timeline
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Tender Regions
North West
South West
North East
East of England
Yorkshire and The Humber
South East
East Midlands
West Midlands
Ireland
Wales
Scotland
Northern Ireland
London
CPV Codes
79310000 - Market research services
73110000 - Research services
79342311 - Customer satisfaction survey
73210000 - Research consultancy services
Keywords
research studies
scientific analysis
literature review
knowledge acquisition
academic investigation
project evaluation
data interpretation
exploratory research
technical review
strategic research planning
scientific consulting
academic research advice
evaluation support
proposal refinement
expert review
methodology guidance
field research advisory
data analysis consulting
study design review
research planning
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
customer satisfaction survey
client satisfaction measurement
CSAT surveys
satisfaction benchmarking
post‑service evaluation
satisfaction index
consumer satisfaction polling
customer experience feedback
satisfaction assessment
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
