Integrated Advertising Agency

Descriptions

Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns are both student recruitment campaigns and strategic brand building campaigns. the appointed agency will need to be proficient in creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, Search Engine Marketing (SEM), content marketing, content automation, data-driven marketing. The agency will work in collaboration with other agencies for digital services, brand and internal faculties and department to support the vision of Anglia Ruskin as being a digitally centric Higher Education provider.