Awarded
Integrated Marketing Campaigns
Descriptions
The University of South Wales (USW) wishes to work in partnership with a marketing agency to: (i) develop strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students; (ii) in addition, to positively present the brand across all stakeholder groups i.e., prospective students/enquirers, current students, alumni, businesses, research community, etc; (iii) to work cooperatively with any other appointed agency supporting USW across brand and campaign activity. There will be two lots: 1) Integrated Marketing Campaigns — Brand, 2) Integrated Marketing Campaigns — Digital. The contract will be managed by the University’s Marketing and Student Recruitment Department, to ensure quality control, brand compliance and monitoring against KPIs. All staff recruitment and media and public relations activities are outside the scope of this tender.
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Tender Regions
CPV Codes
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79413000 - Marketing management consultancy services
79342000 - Marketing services
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Possible Competitors
1 Possible Competitors
