Awarded
Integrated Marketing Campaigns
Descriptions
The University of South Wales (USW) wishes to work in partnership with a marketing agency to:i.Develop strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate studentsii.In addition, to positively present the brand across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc.iii. To work cooperatively with any other appointed agency supporting USW across brand and campaign activityThere will be two Lots:1.Integrated Marketing Campaigns – Brand2.Integrated Marketing Campaigns – DigitalThe contract will be managed by the University’s Marketing and Student Recruitment department, to ensure quality control, brand compliance and monitoring against KPIs.All staff recruitment and media, and public relations activities are outside the scope of this tender.
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Tender Regions
CPV Codes
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79413000 - Marketing management consultancy services
79342000 - Marketing services
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Possible Competitors
1 Possible Competitors
