Awarded
International marketing of Wales joint venture.
Descriptions
Welsh Ministers intend to enter into a joint venture with Qatar Airways to market Wales as a destination to global growth markets including Australasia and Asia. This will be a joint venture partnership agreement in which each party invests up to 1 000 000 GBP in jointly-agreed marketing activities including:1. Targeting customers on Qatar Airways' flights and using the airline's extensive global consumer database;2. A global co-campaign delivered between Welsh Government and Qatar Airways, taking full advantage of the airline's suite of marketing channels and extensive international audience and reach; and3. Country specific co-campaign plans tailored to the Australasia, India and North Asia markets covering a mix of consumer media, use of Qatar Airways' owned assets, in-market travel trade activity and events, and other tactical activity.The duration of the contract will be 2 years with an option to extend for up to a further 2 years, subject to a maximum of 4 years in total.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
92111210 - Advertising film production
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
66100000 - Banking and investment services
79341400 - Advertising campaign services
Keywords
banking services
investment advisory
capital markets
financial intermediation
asset placement
portfolio funding
financial brokerage
market investment services
investment facilitation
financial operations
VC funding
startup financing
corporate financial advisory
venture capital investment
equity financing
corporate fundraising
private equity services
growth capital
venture investment
corporate finance planning
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
media advertising
print advertising
broadcast ads
outdoor advertising
ad placements
ad scheduling
creative ad production
media planning
advertising execution
ad strategy consulting
campaign planning advice
media consultancy
brand messaging advice
advertising audit
creative strategy guidance
marketing consultancy
advertising management
ad campaign oversight
media buying management
campaign execution support
ad account management
budget management
campaign logistics
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
TV commercial production
marketing film shoot
ad film development
brand advertisement video creation
short-form promotional video
creative ad filming
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
