Awarded

International marketing of Wales joint venture.

Descriptions

Welsh Ministers intend to enter into a joint venture with Qatar Airways to market Wales as a destination to global growth markets including Australasia and Asia. This will be a joint venture partnership agreement in which each party invests up to 1 000 000 GBP in jointly-agreed marketing activities including:1. Targeting customers on Qatar Airways' flights and using the airline's extensive global consumer database;2. A global co-campaign delivered between Welsh Government and Qatar Airways, taking full advantage of the airline's suite of marketing channels and extensive international audience and reach; and3. Country specific co-campaign plans tailored to the Australasia, India and North Asia markets covering a mix of consumer media, use of Qatar Airways' owned assets, in-market travel trade activity and events, and other tactical activity.The duration of the contract will be 2 years with an option to extend for up to a further 2 years, subject to a maximum of 4 years in total.

Timeline

Published Date :

14th Oct 2017 8 years ago

Deadline :

N/A

Contract Start :

N/A

Contract End :

N/A

Tender Regions

Keywords

growth capital

ad production

banking services

asset placement

ad scheduling

capital markets

media planning

equity financing

VC funding

broadcast ads

ad placements

media buying

campaign planning

portfolio funding

investment facilitation

ad account management

ad film development

outdoor advertising

campaign implementation

media advertising

campaign logistics

marketing campaigns

marketing film shoot

budget management

campaign planning advice

marketing communications

campaign coordination

campaign execution

financial brokerage

digital marketing

TV commercial production

venture investment

integrated ad campaigns

corporate fundraising

ad strategy consulting

promotional drives

financial intermediation

promotional planning

creative ad production

campaign services

print advertising

brand messaging advice

advertising management

startup financing

brand advertising

ad campaign oversight

advertising execution

marketing strategy

thematic advertising

creative ad filming

investment advisory

financial operations

advertising consultancy

advertising audit

media consultancy

advertising services

media buying management

marketing consultancy

private equity services

market investment services

campaign execution support

short-form promotional video

corporate financial advisory

venture capital investment

brand advertisement video creation

creative strategy guidance

corporate finance planning

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Workflows

Status :

Awarded

Procedure :

N/A

Suitable for SME :

N/A

Nationwide :

No

Assign to :

Tender Progress :

0%

Details

Notice Type :

Tender

Tender Identifier :

IT-378-246-T: 2024 - 001

Tenderbase ID :

310724019

Low Value :

£100K

High Value :

£1000K

Buyer Information

Address :

Liverpool Merseyside , Merseyside , L13 0BQ

Website :

N/A

Procurement Contact

Name :

Tina Smith

Phone :

0151 252 3243

Email :

tina.smith@shared-ed.ac.uk