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Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign
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Descriptions
To create one core concept to underpin a campaign which will make vehicle drivers change their behavior around the throwing of litter from vehiclesTo deliver a full creative campaign based on this core concept.To design and create a suite of campaign assets with the use of designed icons (not images) for outdoor advertising, web and social mediaCampaign will be used within audio advertising, on outdoor signage, bin stickers, web and social media.Campaign will be focused on four themes (tbc), chosen from a recent roadside litter survey carried out by Keep Wales Tidy targeting commercial drivers, but likely to include national pride, worker safety and enforcement.All creative design MUST adhere to Caru Cymru and RDP brand guidelines as seen in the attached brand guideline documents.The chosen agency will be expected to liaise with the chosen outdoor advertising agency to create size and format specific signage designs and messaging for DAX advertising.A representative from the chosen agency must be able to attend a roadside litter workshop on Wednesday 26 January between 1pm and 2.30pm.Attend regular meetings with KWT team to agree design and messaging.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=117293.
Timeline
Published Date :
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Tender Regions
CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79342000 - Marketing services
Keywords
office support
ad production
legal services
market outreach
brand marketing
media buying
market strategy
product marketing
marketing consulting
business services
marketing campaigns
marketing communications
marketing services
digital marketing
marketing planning
advisory services
promotional planning
corporate support
brand advertising
marketing strategy
go-to-market support
security services
printing services
professional services
advertising consultancy
promotional strategy
advertising services
recruitment services
Workflows
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