Invitation to Tender: Social Media Coordination for Scotland + Venice 2020

Descriptions

The successful supplier will develop original approaches and suggest creative ways to attract visitors to our presentation at the Venice Architecture Biennale in 2020 predominantly through social media. We are looking for a social media coordinator (or agency) with a proven track record to devise a strategy to maintain a strong online presence for the Scotland + Venice project in 2020. The role of the successful agency/individual is to create and implement online marketing strategies through social media accounts to drive content and engagement throughout the whole project. The successful supplier will also provide a clear roadmap, briefing and easy to follow guidance for the Scotland + Venice team on maintaining and implementing the strategy throughout the run of the project. The successful contractor will also create key content to support the launch of the project. Ideally you will be able to devise a campaign that can work both locally (Venice) and to a UK audience, supporting the overall messaging of the project. Responsibilities -Research audience preferences and current trends -Write guidelines for creating engaging text, image and video content -Design and create posts to sustain readers’ curiosity and create interest and engagement with the Scotland + Venice project, especially in its launch phase. -Advice on and set up metrics/reports to monitor performance. -Advice on appropriate social platforms ensuring maximum effectiveness -Monitor online conversations and raise issues with A&DS if they arise. -Develop an optimal posting schedule, considering web traffic and customer engagement metrics -Support partner organisations to maximise our collective impact and collaborate with partners involved with the project to identify appropriate content. -Develop social media guidance for our staff and participants. Requirements -Proven experience as a social media coordinator/strategist -Expertise in multiple social media platforms and a strategic approach to planning content -In-depth knowledge of SEO, keyword research and Google Analytics -Ability to deliver creative content (text, image and video) -Excellent communication skills and collaborative approach with high level of attention to detail. -Experience in working to promote a cultural, visitor or similar attraction, or festival experience. Highly Desirable skills -Experience of working across multiple markets/internationally -Italian language skills