Awarded
itt_1477 - CPG/1404B/2016 Target Audience Analysis (TAA) in Baltic States
Descriptions
To provide research to inform British policy makers on the socio-cultural background of individuals and their general perceptions and attitudes, and specifically their attitudes towards the UK and the West. This research will provide a detailed insight into why/how these attitudes and perceptions were established; identify opportunities to help HMG appropriately communicate with predominantly Russian speaking audiences; and provide a benchmark against which the impact of future activity by HMG can be measured.
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