Open Closing in a 13 days
Liverpool City Region Destination Marketing
Descriptions
A collaboration of Liverpool City Region (LCR) businesses and public partners are working together to promote LCR as a complete destination with the aim of attracting more visitors, increasing duration of stay and dispersing them across the region. The project, which has several interwoven and mutually supporting workstreams, aims to boost tourist numbers to the region and ensure that they and their wealth are dispersed across all of the city region’s products. The workstreams are: • Destination Marketing to Business & Leisure Markets (Led by LCR Destination Partnership (DP) ) - a strategic approach to destination marketing across the city region with individual public and private partners plugged into an overarching campaign strategy • Route Development (Led by LJLA) - developing inbound routes and relationships with airlines to support the increase in international visitors. • Digital Development (Led by LCR DP) - the development of 3 destination websites (Liverpool, Southport & Wirral). • Destination Welcome (Led by LJLA) (see below) • Research & Evaluation (Led by North West Research) - primary research in visitor destinations and analysis of digital campaigns
Timeline
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Tender Regions
CPV Codes
75125000 - Administrative services related to tourism affairs
79341000 - Advertising services
63513000 - Tourist information services
Keywords
visitor information centre
tourist helpdesk service
sightseeing assistance
travel advisory kiosk
local attraction guidance
sightseeing info service
tourist inquiry support
travel information desk
guidebook provision
tourist service hotline
tourism permit processing
visitor visa facilitation
cultural heritage coordination
tourism data management
destination oversight
travel agent registration
tourism policy implementation
visitor registry administration
tour licensing support
tourism infrastructure liaison
advertising services
media advertising
print advertising
broadcast ads
outdoor advertising
ad placements
ad scheduling
creative ad production
media planning
advertising execution
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
