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Liverpool City Region Visitor Economy Media Agency Engagement Expression of Interest
Descriptions
The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route.
Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners.
Key Campaign Features:
Target audience: French experience seekers
Route focus: Paris CDG to LJLA
Campaign period: November 2025 - March 2026
Regional dispersal: Encouraging travel across Northwest partner destinations
Content strategy: Use of themed itineraries and curated experiences to support dispersal
Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approaches to audience targeting, storytelling, and measurable impact.
Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal via https://procontract.due-north.com/SupplierRegistration/Register. Here you will be able to register and search for the EOI details.
Timeline
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Tender Regions
CPV Codes
79400000 - Business and management consultancy and related services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
advertising consultancy
ad strategy consulting
campaign planning advice
media consultancy
brand messaging advice
advertising audit
creative strategy guidance
marketing consultancy
advertising management
ad campaign oversight
media buying management
campaign execution support
ad account management
budget management
campaign logistics
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
business consultancy
management advisory
organizational strategy
corporate consulting
management services
process optimization
operational improvement
professional consulting services
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
