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Liverpool City Region Visitor Economy Media Agency Engagement
Descriptions
Future Tender Opportunity – Expression of Interest Marketing Campaign Strategy & Delivery – Liverpool John Lennon Airport (LJLA) / Paris Charles De Gaulle (CDG) Route
The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route.
Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners.
Key Campaign Features:
Target audience: French experience seekers
Route focus: Paris CDG to LJLA
Campaign period: November 2025 – March 2026
Regional dispersal: Encouraging travel across Northwest partner destinations
Content strategy: Use of themed itineraries and curated experiences to support dispersal
Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approaches to audience targeting, storytelling, and measurable impact.
Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal.
Timeline
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Tender Regions
CPV Codes
79961100 - Advertising photography services
79340000 - Advertising and marketing services
22462000 - Advertising material
Keywords
promo flyers
marketing handouts
branded printed material
promotional prints
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
product imaging
campaign visuals
promotional stills
branded media assets
catalogue photography
advertisement layouts
product styling photography
retail visuals
e-commerce imagery
creative commercial shots
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
