Market Engagement Event Living Well Digital Asset Review

Descriptions

The Bradford District is the fifth largest Metropolitan Local Authority District in England, serving a population of over 530,000. It is the youngest district in the UK, with nearly a third of the population aged under 20. It is also diverse, with ethnic minorities forming a third of the population and more than 150 languages spoken within the district. Geographically, the district includes the city of Bradford itself, the large town of Keighley, and a number of smaller towns and villages, many with their own strong and distinctive identities.

Sixty-six percent of the district is rural, but 80% of people live in urban areas. The local system is undergoing substantial change, including NHSE/ICB changes and the new blueprint, Wellbeing Board changes, and the Living Well refresh. This is alongside major national shifts in attitudes and focus on prevention, such as the NHS long-term plan, the new DeFRA food strategy, new NICE guidance on obesity, and new HFSS and stop-smoking policies. Therefore, public health is at a pivotal moment to reflect on relationships, community standing, and digital presence.

The City of Bradford Metropolitan District Council is conducting a market engagement event to explore what is available in the market. The provider will be expected to:

a) Assess the current state of all Living digital assets, including websites, social media, and newsletters, for usability, accessibility, brand consistency, and user-centred design.
b) Provide clear, strategic recommendations for developing a unified, accessible, and user-focused digital communications ecosystem.
c) Inform future planning for a cohesive digital presence that supports engagement across diverse and underserved audiences, including those with low health literacy and digital literacy.
d) Ensure digital health promotion content is inclusive and effective for reaching underserved communities and supporting behaviour change.