Market Segmentation and Customer Segmentation Services.

Descriptions

The market segmentation expected to involve provision of market segmentation solution with widest UK market coverage possible. Overseas customers could be covered by an international geodemographic classification. Solutions would need to cover a combination of demographics, wider behaviour (including channel preferences), needs, motivations and attitudes. It must be possible to map the segmentation to NS&I customer data in due course, enabling the two solutions to be combined to provide more detailed understanding. The customer segmentation solution is expected to cover all NS&I customers at a high level segmentation but the main population of NS&I customers to be segmented will be those non-dormant, or live, customers that are currently engaged with the NS&I brand and/or NS&I savings products they hold. This would include overseas customers but exclude children. Further information is available in the PIN. Potential tenderers are invited to complete and return the attached questionnaire.